In an effort to keep a distinct identity and creating a brand-value for its HUGE range of boats - Gulf Craft Inc, the Ajman (U.A.E.) based boat manufacturer had devised a 3-fold plan - and has successfully been able to implement it with desired effects.
Started in the United Arab Emirates in 1982, the Ajman-based company is manufacturing high speed boats and yachts, ranging from 30 – 140 feet, with an annual production capacity of 600 boats.
Originated mainly to suffice the huge local demand of boats for various purpose - to a present-day favorite manufacturer for an entire range of speed-boats to mega-yachts, Gulf Craft Inc. has surely come a long way.
Today, in the world of category-based specialist manufacturers, Gulf Craft Inc holds a pre-eminent position in the global leisure marine market, by offering this vast array of products.
REVAMP
The management at Gulf Craft Inc, realised that a clear division of their product range under 3 distinct brands - the Majesty, SilverCraft and Oryx range of boats and mega-yachts.
Gulf Craft Inc. has emerged with its range of luxury fly-bridge yachts under the name of Majesty Yachts as one of the most dynamic and innovative motor yacht builder worldwide. With an unparalleled extensive product range from 42 – 140 FT under one roof, Majesty Yachts delivers head-turning luxury yachts and super yachts at most competitive rates in custom built global yacht market.
Continuing the Gulf Craft reputation for constant innovation and superior standard of quality, the Silver Craft range combines advanced hull designs, superior performance and evolving styles. In an effort to exceed customers' expectations the Sports Fisher and Sports Cruiser range of boats have been created.
Meanwhile, a new member to the family (and a much needed one at that), the Oryx Sports Cruisers combine Power and Performance with exceptional styling, Rigid and Robust Hulls. These elegant creations are built for superior luxury and comfort and are available in 36' and 40' options (and now a 46' too).
FIVE NEW LAUNCHES THIS YEAR
The Dubai International Boat Show '08 was the right platform and at the same time their home event for flexing their muscle by launching 5 new boats - Majesty 77, Majesty 121, Oryx 40 Fly and 46 Fly, Silver Craft 37.
Not only did these launches create a hype for the boat show, but also helped Gulf Craft Inc in procuring maximum sales compared to all other manufacturers in the Dubai International Boat Show.
INDIAN BEST-SELLERS
Year-on-year, the Dolphin Super Deluxe (DSD 31) ie SilverCraft 31SF - has been the most favored boat for all types of owners at the Indian harbours. Apart from being the favorite import, the Dolphin is a versatile boat that can be the perfect and most cost-effective way of either leisure-boating or event trans-harbour journey-ing with a commendable payload.
West Coast Marine, lead by world famous Indian yachtsman Mr. Aashim Mongia (Arjuna Awardee for sailing) are exclusive dealers for the entire range of boats and mega-yachts that Gulf Craft offer.
Since the boats are directly imported from U.A.E., they provide a huge benefit to their owners through reduced freightage, and have the unbeatable 'More Boat Per Boat' Advantage to its European and US counterparts.
A combination of the best international standards in terms of design, luxury and technology along with the convenience of procuring these boats, will surely keep them best-sellers for a long-time to come.
SUCCESS WORLDWIDE
Gulf Craft Inc now exports more than 70 per cent of its output and its super-luxury vessels are to be found in virtually every major harbour of the world.
It is one of only a handful capable of producing vessels of 100-ft and over, with an annual production of about 600 vessels up to 130 ft overall length and orders have been pouring in. Its first top-of-the range 130-footer has been delivered and a 145-footer is now on the drawing boards.
Watch this space for more on the best-selling brand in India...
Jul 13, 2008
Gulf Craft Inc : A successful revamp !
Posted by
Paul Hyde
at
1:58 AM
Labels: gulf craft inc, majesty
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